In the News
Unique insights and industry reports talking about Chatsuite
Why chatbots can increase personalization and loyalty program effectiveness
November 1st, 2016
Chatbots, the interactive tools that talk to people through messaging apps, are all the rage at top companies like Facebook and Microsoft, but really, marketers should be the most excited. Messaging apps recently climbed past social media in user numbers, becoming the world’s most preferred platform for communication.
The advantages and disadvantages of chatbots
October 4th, 2016
Chatbot developers each have their own set of tools that they use to independently develop their products, which has lead to changes across the industry. The key, however, has been chat apps opening their APIs to allow developers build conversational tools. APIs are constantly improving, adding more and more capabilities.
Apple, app-ification and the power of chatbots
August 27th, 2016
With every passing day, the popularity of chatbots continues to grow – and this is because chatbots can help make the Internet a better place for everyone. The one-to-one communication channel in messaging applications has proved a most powerful way for brands and publishers to discover what inspires their audience.
Chatsuite launches industry's first chatbot platform for agencies
August 25th, 2016
Chatsuite, the market's most comprehensive Chat Marketing Platform, announced today the launch of the first chatbot platform for agencies, a tailored system unique to large agencies that will allow them to effectively scale chatbot capabilities across a large number of client campaigns.
Chatsuite introduces chatbot platform for agencies to effectively scale chatbot capabilities across campaigns
August 25th, 2016
Chatsuite, the comprehensive Chat Marketing Platform, announced today the launch of the chatbot platform for agencies, a tailored system unique to large agencies that will allow them to effectively scale chatbot capabilities across a large number of client campaigns.
Chatsuite launches first chatbot platform for agencies
August 25th, 2016
Chatsuite, a London-based chatbot marketing platform, announced today that it has launched a conversational bot management solution specifically tailored for marketing and advertising agencies. The platform allows agencies to offer a comprehensive suite of chatbot services that spans multiple communications channels and the full communications lifecycle.
Chatsuite announces new chatbot creation and management features for agencies
August 25th, 2016
The London-based company — now rebranded as Chatsuite — is launching new features that it says are the first specifically built for ad and marketing agencies. The updated platform adds several new capabilities: the ability to administer bots and bot content, and a new scheduler to handle multiple notifications, for multiple bots with multiple brands.
Chatbots are the future of news consumption for sports fans
August 15th, 2016
Technology is developing at a rapid rate, sports technology in particular. For sports fans there are numerous ways they can consume and engage with content, and chatbots within popular messaging apps such as Facebook Messenger are the latest way for sports teams and athletes to connect both parties.
Why chatbots are in the caveman stage
August 13th, 2016
With that perspective, it makes sense to examine how chatbots can fit into a business — what they are capable of, what they are good at — and use them for those purposes. A.I.-powered chatbots do indeed have the capability of helping brands better engage with customers and of enhancing a brand’s reputation.
The Huffington Post's chatbot tells Netflix viewers what to watch next
July 19th, 2016
The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications.
Chatsuite to power new Netflix recommendation bot for The Huffington Post
July 27th, 2016
Chatsuite, the market's most versatile chat-based content management system, announced today that it is powering the recently launched Netflix recommendation bot from The Huffington Post. The bot provides HuffPost readers with recommendations for movies, documentaries, and TV shows.
How The Huffington Post will make it easier to decide what to watch on Netflix
July 8th, 2016
Huffington Post has launched a bot that will help users figure out what to watch on Netflix through Facebook Messenger, TheWrap has exclusively learned. The bot, which is named Felix, gives users recommendations based on what genre they’re feeling that day, whether it be a drama or a comedy – or maybe they just want to be surprised.
25 Chatbot startups you should know
June 14th, 2016
Chatbots are programs that mimic conversation with people using artificial intelligence. With recent advances in AI these have become much more accurate, especially when focused on a specific domain. Combine these advances with the consumer trend towards messaging — people are now spending more time in messaging apps than in social media — and it seems we might be about to enter the age of the chatbot.
The rise of chatbots: Why brands are embracing conversation
June 7th, 2016
It seems scarcely a day goes by without a brand, publisher, or celebrity excitedly announcing the launch of a chatbot. Conversational AI is helping Facebook Messenger users choose holiday destinations and flights using Skyscanner; Burberry and Selfridges have accounts on WeChat and Line users can even chat to a Taylor Swift bot.
This London startup convinced us that Taylor Swift is right — the future will be full of money-making AI bots
May 14th, 2016
Back in October 2014, Taylor Swift opened an account on Line, the messaging app that is massively popular in Asia. The account currently doesn't do much. If you communicate with it, you can hear a funny voice message from Swift, for instance.
BetterBrand launches ChatSuite platform
May 11th, 2016
Chat marketing tech firm BetterBrand has launched its ChatSuite platform, which enables audiences to get specific information and services through their preferred messaging platform. It’s designed to help global publishers, brands and agencies use conversational technology to build new audiences.
BetterBrand launches chatbot marketing platform for messaging apps
April 15th, 2016
Chatbots are the hottest new tool in digital marketing. Facebook unveiled a new chatbot platform for Messenger this week. And brands such as Microsoft, Taco Bell and KLM are experimenting with how to best use them. BetterBrand thinks it can help. CEO Asaf Amir launched the London-based startup last week with a new chatbot marketing platform.
BetterBrand launches chat app marketing platform
April 11th, 2016
London-based startup BetterBrand is launching a conversational marketing platform to help brands communicate with customers on various messaging apps. Brands using this platform will be able to engage users who visit their public page or account on supported chat apps with predefined conversations that follow a customizable conversational flow-chart and may include rich media such as photo, video, links, and buy buttons.
Startup BetterBrand unveils its marketing platform for chat apps
April 8th, 2016
No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform. At the moment, CEO Asaf Amir told me, the platform is available as a managed service, although it will be released as a self-service cloud platform within a couple of months.
BetterBrand launches industry's first chat marketing platform, heralding the "Era of the Bots"
April 7th, 2016
BetterBrand, the first company to build a chat-based Content Management System, announced today its public launch, pioneering the effort to directly interact with the world's largest audience-chat app users-with a universal platform. BetterBrand's platform allows global media publishers, large brands, social and digital agencies, celebrities and influencers to easily build new audiences and distribute content to followers and fans.
BetterBrand provides chatbot platform for marketing teams
April 3rd, 2016
Enthusiasm for chat as a platform for user engagement has officially reached a fevered pitch. Last week, Microsoft unveiled its Bot Platform, a complete set of development and deployment services for building and hosting conversational agents. And this week Facebook garnered headlines in opening up Messenger to external chatbot developers.