In the News

Chatbots, the interactive tools that talk to people through messaging apps, are all the rage at top companies like Facebook and Microsoft, but really, marketers should be the most excited. Messaging apps recently climbed past social media in user numbers, becoming the world’s most preferred platform for communication.

Chatbot developers each have their own set of tools that they use to independently develop their products, which has lead to changes across the industry. The key, however, has been chat apps opening their APIs to allow developers build conversational tools. APIs are constantly improving, adding more and more capabilities.

With every passing day, the popularity of chatbots continues to grow – and this is because chatbots can help make the Internet a better place for everyone. The one-to-one communication channel in messaging applications has proved a most powerful way for brands and publishers to discover what inspires their audience.

Chatsuite, the market's most comprehensive Chat Marketing Platform, announced today the launch of the first chatbot platform for agencies, a tailored system unique to large agencies that will allow them to effectively scale chatbot capabilities across a large number of client campaigns.

Chatsuite, the comprehensive Chat Marketing Platform, announced today the launch of the chatbot platform for agencies, a tailored system unique to large agencies that will allow them to effectively scale chatbot capabilities across a large number of client campaigns.

Chatsuite, a London-based chatbot marketing platform, announced today that it has launched a conversational bot management solution specifically tailored for marketing and advertising agencies. The platform allows agencies to offer a comprehensive suite of chatbot services that spans multiple communications channels and the full communications lifecycle.

The London-based company — now rebranded as Chatsuite — is launching new features that it says are the first specifically built for ad and marketing agencies. The updated platform adds several new capabilities: the ability to administer bots and bot content, and a new scheduler to handle multiple notifications, for multiple bots with multiple brands.

Technology is developing at a rapid rate, sports technology in particular. For sports fans there are numerous ways they can consume and engage with content, and chatbots within popular messaging apps such as Facebook Messenger are the latest way for sports teams and athletes to connect both parties.

With that perspective, it makes sense to examine how chatbots can fit into a business — what they are capable of, what they are good at — and use them for those purposes. A.I.-powered chatbots do indeed have the capability of helping brands better engage with customers and of enhancing a brand’s reputation.

The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications.

Chatsuite, the market's most versatile chat-based content management system, announced today that it is powering the recently launched Netflix recommendation bot from The Huffington Post. The bot provides HuffPost readers with recommendations for movies, documentaries, and TV shows.

Huffington Post has launched a bot that will help users figure out what to watch on Netflix through Facebook Messenger, TheWrap has exclusively learned. The bot, which is named Felix, gives users recommendations based on what genre they’re feeling that day, whether it be a drama or a comedy – or maybe they just want to be surprised.

Chatbots are programs that mimic conversation with people using artificial intelligence. With recent advances in AI these have become much more accurate, especially when focused on a specific domain. Combine these advances with the consumer trend towards messaging — people are now spending more time in messaging apps than in social media — and it seems we might be about to enter the age of the chatbot.

It seems scarcely a day goes by without a brand, publisher, or celebrity excitedly announcing the launch of a chatbot. Conversational AI is helping Facebook Messenger users choose holiday destinations and flights using Skyscanner; Burberry and Selfridges have accounts on WeChat and Line users can even chat to a Taylor Swift bot.

Back in October 2014, Taylor Swift opened an account on Line, the messaging app that is massively popular in Asia. The account currently doesn't do much. If you communicate with it, you can hear a funny voice message from Swift, for instance.

Chat marketing tech firm BetterBrand has launched its ChatSuite platform, which enables audiences to get specific information and services through their preferred messaging platform. It’s designed to help global publishers, brands and agencies use conversational technology to build new audiences.

Chatbots are the hottest new tool in digital marketing. Facebook unveiled a new chatbot platform for Messenger this week. And brands such as Microsoft, Taco Bell and KLM are experimenting with how to best use them. BetterBrand thinks it can help. CEO Asaf Amir launched the London-based startup last week with a new chatbot marketing platform.

London-based startup BetterBrand is launching a conversational marketing platform to help brands communicate with customers on various messaging apps. Brands using this platform will be able to engage users who visit their public page or account on supported chat apps with predefined conversations that follow a customizable conversational flow-chart and may include rich media such as photo, video, links, and buy buttons.

No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform. At the moment, CEO Asaf Amir told me, the platform is available as a managed service, although it will be released as a self-service cloud platform within a couple of months.

BetterBrand, the first company to build a chat-based Content Management System, announced today its public launch, pioneering the effort to directly interact with the world's largest audience-chat app users-with a universal platform. BetterBrand's platform allows global media publishers, large brands, social and digital agencies, celebrities and influencers to easily build new audiences and distribute content to followers and fans.

Enthusiasm for chat as a platform for user engagement has officially reached a fevered pitch. Last week, Microsoft unveiled its Bot Platform, a complete set of development and deployment services for building and hosting conversational agents. And this week Facebook garnered headlines in opening up Messenger to external chatbot developers.